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Click Attribution Issues With SEO and PPC
As marketers, we would love to know how all of our leads originated. Far too often, PPC gets the boot with poor cost per lead (CPL) figures, and can be mostly blamed on attribution issues....
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Is It Fair For SEO To Be Tied Directly to Website Sales?
Every now and then we have customers who want to cancel their service because the SEO effort has not generated an ROI in terms of sales through the website. While this is certainly reasonable to...
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3 Things That Affect your Google Adwords ROI You Weren’t Thinking About
Today I needed a tailor to fix a seam in one of my suits for a wedding we need to attend to tomorrow. Naturally, I turned to Google to see what I can find. I normally don’t click on the first paid...
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